For decades, rebates have been an excellent way to drive sales without lowering the market price of a product. Aside from incentivizing purchase with cash back, rebates also provide a way for brands to gather information on their customers. Rebate marketing often requires shoppers to fill out a form to verify their identity and purchase–providing an easy way for marketers to collect valuable consumer data.
However, rebate programs also come with a cost. The more difficult it is for a consumer to redeem their rebate, the lower the sales increase will be. The fewer steps, the better! Additionally, many traditional rebate systems involve cutting out a UPC code and mailing it alongside a receipt, which can be a cumbersome and time-consuming process. If shoppers think it will take weeks to receive their cash back, this may also severely lower purchase intent.
Now imagine there was a way to verify purchase and distribute rebates seamlessly, efficiently, and on mobile. Sounds too good to be true?
With Popdeal, your brand can create a mobile wallet solution for rebates. A mobile wallet rebate can be distributed through any existing marketing channel, including social, QR code, email, and more. From there, the user experiences a seamless consumer journey from redemption to verification to rebate distribution.
Here’s how it works…
Your target consumer sees a mobile advertisement promoting a cash back rebate when she purchases your product. She taps on the ad, and is prompted to save a mobile wallet card featuring the offer.
The next day, she is out running errands when she receives a notification that reminds her about the mobile wallet rebate. She decides to make a quick stop in-store and buys the item. When she gets home, she taps into the mobile wallet card. She is prompted to use her smartphone’s camera to take a picture of the receipt and then receives her rebate via Venmo or PayPal. With the mobile wallet, the process of verifying and receiving her rebate is seamless, quick, and easy.
But it doesn’t end there. After a rebate is redeemed, the mobile wallet card still functions as a 1:1 communications channel. It can be updated with a new offer or rebate in the future, display brand images, and send time or location based notifications to remind consumers to purchase your product. Additionally, any rebate offer can be extended or altered right away on the mobile card itself.
Best of all, receipt scan technology provides a seamless experience for the consumer and serves as a powerful data collection tool for brands. When someone scans and submits a receipt, consumer information is also captured, giving brands a reliable way to collect data such as: phone numbers, email addresses, purchase history, and more.
In summary, 6 perks of a Mobile Wallet Receipt Scan Rebate:
- Mobile-first: Reach consumers where they are with an easy-to-use mobile wallet rebate. The consumer journey, from purchase verification to cash-back distribution, is all on mobile.
- Time-efficient: Eliminate long wait periods for traditional rebate processing and distribution.
- Communication: Deliver time or location based notifications directly to consumers’ mobile devices. Ideal for reminding shoppers when a participating retailer is nearby or when their offer is about to expire.
- Dynamic updates: Want to extend a promotion or tweak offer conditions? It can be done instantly with dynamic card updates.
- Ongoing: Once used or expired, a mobile wallet card can be updated with future offers or rebates, turning a one-time promo into an ongoing consumer-facing communications channel.
- Data-Driven: CRM data collected through the receipt scan process provides deep consumer insights for brands.
Bring your rebates to the mobile wallet with Popdeal, which provides an end-to-end rebate solution for CPG brands seeking to drive repeat purchase. Get started today.
